Hy-Vee is a touchstone for its customers’ desire for information on diet, nutrition and wellness topics. The company’s commitment to healthy lifestyles is evidenced by ever-growing HealthMarket departments featuring natural and organic products, the consulting services of in-store dietitians and chefs, and consumer and employee wellness programs. The company also sponsors the annual Hy-Vee Road Races during Drake Relays weekend and five Hy-Vee Pinky Swear Kids Triathlons across the Midwest that raise money for children with cancer and their families.