Goodyear is devoted to advancing tire technology, and to applying this knowledge to new products that advance driving excellence. At the Akron Innovation Centre nearly 1,500 engineers, scientists, technicians, and other specialists collaborate to improve our tire manufacturing for a wide variety of vehicles on six continents.

IMPACT, Goodyear’s revolutionary manufacturing technology is 43 percent more precise than the current industry capability, and benefits consumers with:

• Improved ride, handling, and treadwear
• Reduced tire weight and rolling resistance
• Improved tire appearance

How Tires Are Built

Goodyear tires are made using different kinds of rubber that contribute distinct properties to the tire.

• The rubber is repeatedly fed between massive rollers to achieve the ideal level of tread
• Another type of rubber coats the fabric that's used to make up the tire's body
• Tires are inspected by trained technicians and specialized machinery, and are frequently X-rayed to ensure quality