Our story starts back in 1875, only seventeen years after Minnesota became a state. Locally owned and managed for 140 years, we've lived, worked, thrived, struggled, rejoiced, mourned, and succeeded in our communities. In 2003, we merged two banks and formed one identity… Profinium (PROfessional FINancial solutions for the new MillennIUM).

Something profound began at Profinium in 2008. You were struggling during the tough financial times of the Great Recession — and so were we.

We certainly weren't the only business taking this journey at that time, but we took a different path. We decided it was an opportunity to test our resilience, adapt, and innovate. 

We were going to make Profinium a place people want to come, not just their bank, but something more, something inspirational, something life-changing in the midst of very hard times. We took a stance against boring banking!

We knew that we could see our way through this because we had a new attitude driving us, “Achieving Dreams — Together.” We created a roadmap for achieving our dreams and the dreams of our clients. We followed through every day by taking specific action steps — like a commitment to creating a legendary experience for clients, providing unrivaled service, and improving our technology.

And it worked. 

After making it through the darkest days of the economic crisis and helping our clients do the same, it was time to take another look at our story. How could we improve upon our promises? How would we incorporate what we learned?

Our new tagline became, "Amazing IS Possible". We can do this… together. You have dreams. We have the expertise to help you achieve them. It's truly amazing what we can accomplish when the vision is clear and a plan is in place.

We're so thankful to our clients and communities, that you've joined us on this journey, and that we get to be part of your lives.

We've had highs and lows over 140 years. We've struggled and succeeded; but like you, we keep growing and learning. We know how to be successful and produce results. We dare to dream and know how to bring those dreams to life.

Amazing is possible. Won't you join us?