The new AmCap brand was created, composed of an ampersand and the tagline “your true partner.” The ampersand, otherwise known as the “and sign,” is the centerpiece, symbolizing the attitude of inclusion, team work and partnership. Along with this fresh visual brand, our tagline, “your true partner,” is meant to exemplify our belief that building strong relationships both with our customers and with our loan officers is the key to providing quality home loans.